Welcome to Bride Tribe!

At Bride Tribe, we believe in the power of love, celebration, and making every moment special. As an online bridal store based in beautiful Geelong Victoria, Australia, we are dedicated to helping you create unforgettable memories on your special day.

Our Story

Bride Tribe was born out of a passion for helping brides and bridesmaids feel confident, comfortable, and radiant during one of the most significant moments of their lives. Founded in 2011, we have since grown into a trusted destination for bridal robes, pyjamas, and personalized gifts.

Our Mission

Our mission is simple: to provide exceptional products and unparalleled service to every customer who walks through our virtual doors. Whether you're searching for the perfect robe to wear while getting ready on your wedding day or looking for thoughtful gifts for your bridal party, we're here to make your journey to "I do" as seamless and joyful as possible.

What Sets Us Apart

At Bride Tribe, we pride ourselves on offering more than just products; we offer experiences. Here's what sets us apart:

  1. Quality Craftsmanship: Each of our products is meticulously crafted using the finest materials to ensure both luxury and durability.
  2. Personalisation: Make your bridal party gifts truly unique with our custom embroidery options. Add names, initials, or meaningful phrases to create cherished keepsakes that will be treasured for years to come.
  3. Inclusive Sizing: We believe that every body is beautiful. That's why we offer inclusive sizing options to ensure that every member of your bridal party feels comfortable and confident in their attire.
  4. Colour Variety: From soft pastels to vibrant jewel tones, we offer a wide range of colours to suit every wedding theme and personal style.
  5. Supporting Australian Businesses: We are proud to support a number of small Australian businesses in sourcing materials and products for our store. By choosing Bride Tribe, you're not just supporting us – you're supporting a network of local artisans and suppliers.
  6. Diverse and Inclusive Team: Our team at Bride Tribe consists of women and individuals from diverse backgrounds, including those who have faced socio-economic disadvantages. We believe in providing equal opportunities and creating an inclusive work environment where everyone can thrive.

Our Commitment to You

Your satisfaction is our top priority. From the moment you start browsing our website to the day your order arrives at your doorstep, we're committed to providing you with an exceptional shopping experience. Have a question or need assistance? Our friendly customer service team is here to help.

Join Our Community

Join the Bride Tribe family on social media to stay up-to-date with the latest product launches, special offers, and real wedding inspiration. We love seeing how you incorporate our products into your big day, so be sure to tag us in your photos!

Thank you for choosing Bride Tribe. We can't wait to be a part of your wedding day journey!

Our mission is to get your order to you as quick as possible.

Production/Dispatch Times

  • Embroidered, personalised items 5-7 business days
  • Non embroidered 1-2 business days

Shipping Within Australia

  • Under $120 - $9.95
  • Over $120 - Free
  • Express shipping available in the checkout

Shipping International

  • Flat rate shipping - $25
  • NZ free over $200

Our Warehouse is located in Drysdale Vic, just outside of Geelong.
Pick up hours

We have an express shipping option in the checkout

Links to size charts are above the size selector on each product.

For our pyjamas we recommend sizing up for a comfortable fit or sizing up x 2 sizes for a relaxed fit.

If you require split sizing please email us before you purchase at hello@bridetribes.com.au

Unless specified all our apparel is embroidered on industrial embroidery machines.

We have the option to preview the embroidery here

Our returns policy follow the principles of the ACCC


All refunds are subject to a 10% processing fee + shipping fee of max $9.95, and the customer is responsible for return shipping to our warehouse.

All items eligible for returns must be requested within 14 days of delivery of your order. After 14 days all sales are final.

Please email us hello@bridetribes.com.au to initiate your return.

Items not eligible for returns/refunds or exchange

  • Personalised items: embroidered pyjamas, robes, bags, personalised gifts, bags or earrings. 
  • Items marked as final sale
  • The product had a fault that you Knew about before you bought it. This includes instances where the fault was listed in the description. 
  • Your order arrived late and your items fall under the categories of personalised or made to order.
  •  Cancellations - all order cancellations will incur at 10% processing
  • You placed a subsequent order and there is a notable shade difference. We encourage our customers to order all garments at the same time, to avoid slight shade differences in fabric batches

All items must be returned in their original condition and packaging, neatly folded and unworn with original tags attached.  If your return does not meet this criteria it will not be accepted.

Once your items are returned and inspected our customer care team will email you to notify you that we have received your return items and also notify you of the approval or rejection of your refund.

Refunds will only be returned to original payment method.


Please email our customer care at hello@bridetribes.com.au  team within 14 days of receiving your order to initiate an exchange or store credit. We do not cover the cost of return to our warehouse but will cover the cost to reship your order out.


Please email our customer care team at hello@bridetribes.com.au to discuss your concerns. We greatly appreciate it if you could also send through a photo of your invoice and item.

Sale Items

All orders placed during sale periods, ( ie Black Friday, Boxing Day, Spend and Save, Birthday sale) are only eligible for store credit. Please note this excludes Personalised items: embroidered pyjamas, robes, bags, personalised gifts, bags or earrings which are not eligible or returns, exchange or refund.


- We understand that purchasing items just before or just after a sale is disappointing. Bride Tribe will honour on sale prices in the form of store credit only for orders place 24hrs before and 24hrs after a sale only. 

By Purchasing from Bride Tribe you are agreeing to our Returns Policy


Email our online chat is our preferred method of communication

You can click the chat box below

email - hello@bridetribes.com.au

Please email Gill at marketing@bridetribes.com.au

Visit our ambassador program here